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Why I'm Learning SEO as a Software Engineer

Some notes on why I jumped into a discipline I knew nothing about, and what's surprised me so far.

1 min readPersonal

I've spent the last five years writing code — mostly backend systems, some frontend, a lot of glue between APIs. SEO never crossed my mind. It was something marketers did, not engineers.

Then I started building Dexcripter, a tool that sits at the intersection of AI and search. Suddenly I couldn't ignore how content actually gets found. I had to understand crawl budgets, structured data, and why some pages rank while others vanish into the void.

What surprised me most: SEO is deeply technical. It's not just keywords and backlinks — it's architecture decisions, rendering strategies, and how language models interpret your pages. As a software engineer, I actually have a head start.

So here I am, learning in public. I'll get things wrong. I'll correct them. And hopefully, by the time Dexcripter ships, I'll know enough to make it genuinely useful.

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