Why I'm Learning SEO as a Software Engineer
Some notes on why I jumped into a discipline I knew nothing about, and what's surprised me so far.
1 min readPersonal
I've spent the last five years writing code — mostly backend systems, some frontend, a lot of glue between APIs. SEO never crossed my mind. It was something marketers did, not engineers.
Then I started building Dexcripter, a tool that sits at the intersection of AI and search. Suddenly I couldn't ignore how content actually gets found. I had to understand crawl budgets, structured data, and why some pages rank while others vanish into the void.
What surprised me most: SEO is deeply technical. It's not just keywords and backlinks — it's architecture decisions, rendering strategies, and how language models interpret your pages. As a software engineer, I actually have a head start.
So here I am, learning in public. I'll get things wrong. I'll correct them. And hopefully, by the time Dexcripter ships, I'll know enough to make it genuinely useful.